Climate & Impact VC on LinkedIn

A state of investors' communication, from the analysis of 2,000+ climate and impact VCs on LinkedIn.

Why this report?

Climate and impact capital deserves a louder, sharper voice.

Let's learn directly from the data.

In February, I looked at the whole climate & nature industry.

That first report covered 2,228 founders and operators across all of climate tech, the whole room.

Read the first report ↗
The first reportClimate & Nature Tech on LinkedIn

This time, I zoomed in on climate & impact VC profiles.

April to June 2026

2,093+
Climate & impact investors
1,153
Funds identified
5,314
Posts read

Methodology

The numbers come straight from LinkedIn, not a third-party tool.

Source LinkedIn, scraped directly (profiles and posts), April to June 2026. No third-party analytics tool.Sample 2,093 investors, 1,153 funds, 5,314 posts.Join each profile matched to its posts by profile URL.Engagement likes + comments. Originals only, reshares excluded.avg mean engagement per post (rewards spikes).median the typical post (rewards consistency).max the single best post in the window.Why per post, not total the scrape is capped at 20 posts per person, so totals under-count the most prolific.

Chapters

Pick one to jump in, or scroll to read it all.

In a hurry?

No time to read it all?

Read the 2-minute summary
01

What we learn about the climate & impact ecosystem

Most climate & impact VCs sit in the US, France, or the UK.

No surprise.

  • United States35.3%
  • France18.5%
  • United Kingdom17.6%
  • Germany7.5%
  • Netherlands4.8%
  • India4.6%
  • Canada3.1%
  • Sweden2.5%
  • Switzerland2.3%
  • Spain1.5%

Two in three are partners or investment managers.

Investment Manager 39.8%Partner 26.3%Founder-investor 15.2%Other 13.4%Principal 5.3%

And they're not all career financiers.

4 in 10 investors are ex-operators.

Now, about the funds behind them.

8 in 10 funds show up through a single investor.

Counting only the investors I identified posting on climate or impact topics on LinkedIn, not whole teams.

1,153
Climate & impact funds on LinkedIn
81%
Have just one climate & impact VC
2.4%
Have ten or more such VCs

Only 1 in 5 funds is a dedicated climate specialist.

Generalist platforms 79.1%Climate / impact specialists 20.9%
Generalist platforms
  • Bpifrance69
  • Alumni Ventures55
  • Eurazeo35
  • Andreessen Horowitz34
  • daphni25
  • Speedinvest21
Climate / impact specialists
  • Carbon Equity32
  • Regeneration.VC14
  • Planet Wild9
  • Climate Club9

That is the ecosystem: a broad, open field, with voices carried by individuals more than by brands. So who, among these investors, actually takes the floor on LinkedIn?

31% of all climate & impact VCs have actively posted on the platform.

Never post at all 62%Only reshare others 7%Post something original 31%
Honestly, before this study I expected the reshare rate to be far higher. I assumed VCs spend most of their feed amplifying their portfolio. The platform-wide reshare average is 43%, and climate & impact VCs sit slightly below it at 41%, which is excellent. My assumption was wrong.

The whole ecosystem speaks through about 100 people.

100peopleabout 5% of the investors in the sample
60%
of all engagement
See the 100 investors

What the leading VCs have in common

the leaders the field
Partner or ex-founder
77%58%
An operator background
68%57%
Median nb of posts
111

Among the ones who speak, I see four types of profiles.

The Builder

The Builder

Shares a point of view. A thesis, a framework, what they believe and why. The rarest voice here, and the one read the most per post.

0.9% of posters65 median engagement
The Announcer

The Announcer

Shares the news. Funding, launches, milestones, hiring. Lands best when the post carries the reason behind it.

36.9% of posters58 median engagement
The Connector

The Connector

Shares people, events, and moments. The most human voice, and the most common way VCs show up.

39.4% of posters31 median engagement
The Amplifier

The Amplifier

Champions others. Portfolio companies, peers, ecosystem wins. Generous with reach, and a strong base to grow an original voice from.

21.7% of posters28 median engagement

Before jumping to the next chapter, a quick summary

Investors
  • In climate & impact, Europe leads, ahead of the US.

    About 55% Europe, 35% US.

  • Four in ten are operators turned investors.

    Built or ran a company first.

Funds
  • The field is generalist.

    Only 1 in 5 funds is a dedicated climate specialist.

  • Funds have no voice of their own.

    8 in 10 appear through a single person.

The voices
  • A small group carries the engagement.

    About 60 people, 55% of the total.

  • About a third of the field actively posts.

    31% are actively posting.

  • The voice belongs to partners and ex-founders.

    77% of that group, vs 58% of the field.

02

How climate & impact VCs use LinkedIn, and what works best

French posts get the most engagement; Germany and the UK post the most.

Median engagement per post and share who post, by country. Countries with at least 50 original posts.

Median engagement / post% who post
🇫🇷 France
6226%
🇳🇱 Netherlands
4818%
🇨🇦 Canada
3837%
🇸🇪 Sweden
3236%
🇬🇧 United Kingdom
3041%
🇩🇪 Germany
2653%
🇺🇸 United States
2626%
🇨🇭 Switzerland
1835%

By job title, principals get the most engagement per post.

Median engagement per original post, by role.

Principal52
Founder-investor39
Partner31
Investment manager28

Former founders also rank high, but that is volume and habit. Per post, a former-founder background lands no higher than a finance-only one, as the next slide shows.

Investment managers reshare the most.

Reposts as a share of each role's activity.

Investment manager46%
Partner42%
Principal38%
Founder-investor31%
Maybe investment managers feel closest to the portfolio companies and amplify them most. Founders, who know what it costs to earn attention, reshare the least and write the most.

I realized that former founders post the most.

Share of each profile who published at least one original post.

Former founders40%
Partners37%
Principals24%
Investment managers24%
Having founded a company creates communication habits that carry onto LinkedIn. A useful fact if you recruit: in principle, a former founder will give your fund more visibility.

However, even if ex-founders post more, they post no better.

Former founders are likelier to post, and post more often. But per post, they land no higher than a finance-only background. The edge is volume and habit, not a better post.

Founders Finance-only
Share who post at all
40%24%
Posts per active poster
4.93.5
Median engagement per post
3132

Former founders are about 1.7x more likely to post, but their engagement per post is identical, 31 vs 32.

Seniority barely moves engagement.

Median engagement per post, by years in role.

Under 2 yrs31
2 to 5 yrs34
5 to 10 yrs27
10+ yrs33
This is one of the stats that surprised me the most. What it says: on this channel a title buys nothing. A partner's post does not travel further than a junior's. Seniority decides who feels entitled to speak; once the post is out, only the writing decides who gets read.

If neither title nor seniority moves reach, the post itself must. So what separates the posts that travel from the rest?

Only 16% of posts pass 100 likes.

21.7%0–1024.4%10–2520%25–5018.2%50–10012.6%100–2502%250–5001.1%500+likes per post →

The technique

Concrete numbers are the clearest tell of a post worth reading.

Median engagement, by what the post carries.

with without
Three or more concrete numbers
4525
A monetary figure ($, €, m, bn)
4827
Of every surface feature I tested (emoji, image, length, questions), specificity is the strongest signal. A post that puts a hard, concrete number on the table roughly doubles its engagement. This is what "shown judgment" looks like in practice: not an opinion, a fact that changes how you see something.

A concrete number is not the only thing that performs.

Posts that pass 100 likes also share:

100+ likes below
First-person voice (I / we / my)
77%59%
Carry an image or video
83%69%
Use at least one emoji
49%34%
Line breaks (spaced out, not a wall)
146
Median length, in characters
1093551
Contain a question
30%23%

The long read beats the quick announcement.

Median and average engagement by post length.

<3007% are top performers
14
32
300–60013% are top performers
26
49
600–100027% are top performers
47
92
1000–150025% are top performers
45
85
1500–250032% are top performers
58
98
2500+45% are top performers
84
114

median average engagement

This contradicts the usual "keep it short" advice. Density wins: the more you give the reader, the better it travels.

Images and video travel furthest.

Median and average engagement by format.

Image61% of posts
41
78
Video10% of posts
28
76
Document3% of posts
20
54
Article13% of posts
19
38
Text13% of posts
17
45

median average engagement

A number or a first-person line opens stronger than a question.

Average engagement by type of opening line.

Bold statement 42%Story / first-person 25%Figure-led 24%Announcement 5%Question 4%
Announcement85
Story / first-person77
Figure-led71
Bold statement62
Question42
Opening with a question is the most common piece of LinkedIn advice and the weakest move here. A number or a first-person line in the first sentence does far more.

The topics

Funding news travels furthest.

Median engagement per post, by topic, grouped by what the post is doing.

Announcementsmost of what gets posted; funding and events win, hiring and milestones lose
Funding / deal53
Event39
Product / launch31
Hiring32
Company milestone29
Point of view & teachingrare, but it travels
Thesis / POV34
Educational32
Macromarket and policy commentary
Policy / macro25
Not all announcements are equal. The lesson is not "do not announce". It is: announce your deals, with a read, not a logo.
Definitions
Funding / deal A financing round or a new investment.Product / launch A product, feature, pilot, or report going live.Company milestone A partnership, acquisition, expansion, or award.Hiring A role opening or team growth.Thesis / POV A stated belief about the market, and why.Educational A how-to, explainer, framework, or breakdown.Policy / macro Regulation, government, or market-level commentary.Event A conference, panel, or speaking appearance.

The rarest lane is also the strongest.

Opinions work, but only when they're concrete.

Taking a position beats personal noise and is the emptiest lane in the feed. But conviction alone isn't enough; it has to be carried by a story, a number, or a genuinely held view.

Announcements42
Opinion / POV31
Personal updates22
What works
  • A vivid story or analogy: a Mumbai traffic-light experiment, a caterpillar dissolving in its cocoon. Not an abstract market take.
  • A striking, hard number that breaks an assumption: genome sequencing now costs $100, down from $100M in 2007.
  • First-person conviction: 70% of opinion posts use I / we, and the best read like one person's real view.
  • Enough length to make the argument: opinion posts run ~880 characters, well above the 660 median.
What doesn't
  • Neutral market summaries anyone could have written.
  • Hedged takes that never land on a position.
  • Opening on an open question instead of stating the belief.

What separates the posts that travel: the craft and the audience, not the title

Profiles
  • France's posts land the hardest.

    Median 62 engagement per post, vs 26 in Germany and the US.

  • Former founders are the most active.

    45% post, vs 24% of juniors.

  • Seniority barely moves performance.

    Engagement per post is near flat across titles.

Tactic
  • Use numbers, write in the first person, go long with line breaks.

    3+ numbers earn about 2x the median (45 vs 25); long-form does best.

  • Announcements travel, but they are not always available. Then take a position.

    Funding (54) and events (41) beat the median; opinions are rare and strong.

Strategy
  • LinkedIn runs in divisions, not a lottery. Moving up a tier takes time.

    The best post runs about 2.5x a person's own average, never 100x.

  • A built audience buys more visibility than any title.

    About 60% of engagement comes from the audience, 40% from the post.

3

Where VC communication is heading

Two readings of the same shift: the channel itself, then the field it serves.

AnnouncingThinking in public

More and more, what stands out is a real, debatable view, because almost no one offers one.

LinkedIn post exampleLinkedIn post example
CorporateIncarnated

People increasingly follow a person with a point of view, not a fund that sounds like a press release.

LinkedIn post exampleLinkedIn post example
PolishedRaw

As the LinkedIn feed fills with AI-made content, the rough and the real will gain credibility instead.

LinkedIn post exampleLinkedIn post exampleLinkedIn post example
Already visible in text: some authors, I suspect, leave typos in on purpose, to read as human and not as AI. Images and video will follow.
Short and punchyLong and useful

Longer, genuinely useful posts will keep pulling ahead of quick takes.

LinkedIn post exampleLinkedIn post exampleLinkedIn post example
  • In my data, engagement keeps climbing with length: a median near 84 on the longest posts, against 14 on the shortest.My data
  • LinkedIn articles of 1,500 to 2,500 words are the sweet spot for engagement and Google ranking.Source ↗
Writing for the feedWriting for what people search

Posts that answer a real question will increasingly get surfaced, both in search and in the AI answers people now rely on.

Today, climate and impact liquidity is slow and concentrated, in rebound. Not frozen.

This squeeze on returns will keep shaping how the field communicates. So will the AI wave, of course.

When exits are slow.

Silent

most of the field never posts. About 31% post originals, close to seven in ten stay off the feed.

Present

more investors take the floor. Seniority is not the gate, a title buys nothing here, so the only thing left is having something worth reading.

One big announcement

communication built around occasional large news.

A standing audience

the announcement still lands, but on top of an audience kept warm all year, in public on LinkedIn and at events, and in private on WhatsApp or Signal lists.

Many signals

a steady stream of news, each diluting the next.

Fewer, heavier ones

with slower exits, each realized number carries more. Funding news already travels furthest, a 53 median. Put the figure in the open and it weighs more, not less.

What AI changes.

Forced disclosure

compliance made reporting mandatory, and little of it gets checked.

Chosen credibility

as the rules stop forcing disclosure, choosing to be transparent becomes the signal. Screening gets cheap, claims get easy to verify, and verifiability becomes an edge.

Polished outcomes

posts that show the win.

Reasoning in public

posts that walk through the decision behind it. A point of view, or three or more numbers, travels about twice as far. The February report saw the appetite, this one confirms it.

One global playbook

a single way to communicate everywhere.

Local playbooks

funds lean into the ground each knows best. As EU and US regulation drift apart, communication adapts to the local frame, and AI makes producing for each one cheap.

When mission stops being the message.

In a field rebranding from mission to performance, the credible voice holds both: still believes, but proves it.

Cause

Caring used to be the signal.

Credibility

Now everyone does, so it is the entry ticket, not the edge. What stands out is proving it works.

‘For good’

Mission-only framing reads dated.

‘For real’

The posts that travel pair the purpose with a hard fact: a cost curve, a deployment number, a moat.

The founder's vision

Coverage is moving from founders to fund managers, +22 versus -5.

The allocator's discipline

Less “why this matters”, more “why this is a sound place to put capital”.

My bets.

  1. A fund's online visibility gets pulled by one or two non-partners.

    Engagement here is almost identity-neutral, so the largest audience at a firm stops matching its org chart, and starts matching its audience chart.

  2. Public reasoning becomes the style people copy.

    Not the recap, not the “three lessons I learned” post, but the actual analytical work shown live: why a hot deal got passed on, how an uncertain market got weighed, the model behind a thesis. Complex, technical thinking, in the open, unsimplified.

  3. A few partners drop the polish and win for it.

    Plain, unvarnished, no corporate gloss, written the way people actually talk. That bluntness is exactly what earns the reach.

In a slower market, the clearest public thinker earns the most trust.

04

The "best" (most engaging) VCs and funds

Note

VC is not always a single role.

Some people in this ranking might recognise themselves more in another role: an active or former founder, an investment community builder, and so on. For readability, I chose to keep them in the list.

The five best posts, and why they worked.

🥇Tim Schumacher post
🇩🇪 Tim Schumacher · General Partner, World Fund3,048 likes · 48 comments

“On this very hot day, a small reminder on why we need more trees, more plants and more green in every city, and a shout-out to Ecosia.”

  • No deal, no logo, no ask: a genuine human observation.
  • Warm, and it credits others (Ecosia) instead of himself.
  • Climate conviction as feeling, not a thesis deck. The opposite of a press release.
View the post ↗
🥈Laurie Menoud post
🇫🇷 Laurie Menoud · Founding Partner, At One Ventures1,747 likes · 148 comments

“I'm back. I don't usually share personal stories here, but this one feels important. A few months ago, I gave birth to our daughter Lea at 27 weeks...”

  • Rare, real vulnerability from a deep-tech investor.
  • Long-form (2,000+ characters) that earns the reader’s patience.
  • One honest story beats ten safe updates.
View the post ↗
🥉Jeannette zu Fürstenberg post
🇩🇪 Jeannette zu Fürstenberg · President and Managing Director, General Catalyst1,529 likes · 65 comments

“I'm not anti-American. I'm just anti-dependent. (de Gaulle). That quote has been in my head for a while. It shapes why I believe in Mistral.”

  • A sharp, borrowed quote as a hook that takes a side.
  • A clear conviction tied to a real portfolio bet (Mistral).
  • Reads as a point of view, not an announcement: the rarest, highest-signal lane.
View the post ↗
4Pär-Jörgen Pärson post
🇸🇪 Pär-Jörgen Pärson · General Partner, Northzone1,182 likes · 166 comments

“This will not end well...”

  • A five-word, cryptic hook that forces the click.
  • Sits on a document carousel, the format the feed pushes hardest.
  • Confidence and mystery from a known investor: curiosity does the rest.
View the post ↗
5Ben Lindsay post
🇦🇺 Ben Lindsay · Investment Principal, Head of Climate and Deep Tech, Investible892 likes · 44 comments

“I moved to Singapore six weeks ago. Here is what surprised me. Most Australians I have met here have significant wealth in property, super, and listed equities. Almost none have any exposure to private markets...”

  • Opens first-person with a promise of payoff (six weeks in, here is what surprised me).
  • Turns a personal move into a market insight, concrete not abstract.
  • A regular climate investor reaching well beyond his usual reach, on observation alone.
View the post ↗

Top 20 · Climate & impact funds

The most consistent

Funds whose investors get strong engagement every time they post (min 3 active voices).

median engagement / post

Conclusion & bonus

Here is what it comes down to, then two things to take away.

Summary

The whole report in three numbers, one per part.

Question 1 · Who is here
60

About 60 people produce half the sector's engagement.

8 in 10 funds appear through a single person. Individuals carry the voice, not brands.

Question 2 · Being heard
60/40

It is not who you are. It is whether you have built an audience.

60% of engagement comes from the audience already built, 40% from the post. LinkedIn runs in divisions: the best post runs about 2.5x its own average, never 100x. Consistency is the only bridge.

Question 3 · Being read
2x

The game is shifting from announcing what you did to showing how you think.

A point of view earns about 2x a plain announcement, and stays rare (under 1% of posts). With only 66 VC-backed IPOs in 2025, there is little left to announce. Today applause, 5 comments per 100 likes. Tomorrow, debate.

Conclusion

Keep announcing what you fund.
Start showing how you decide.

Quentin FranqueQuentin Franque
See the 100 investors who carry the conversation

Bonus

Which persona are you?

1 / 4

What do you post most?

Bonus

I packaged the playbook as a Claude skill.

It critiques and steers a draft against these findings. It does not write first, and it is no magic wand: it won't guarantee reach or replace having something to say.

1

Download the skill below. One Markdown file, no setup.

2

Drop a draft, or a rough idea, into Claude with the skill loaded.

3

Get a diagnosis: saturated angle or open lane, hook, length, a real point of view vs an empty announcement. A rewrite only if you ask for one.

↓ Download the skill (SKILL.md)

Bonus

Does LinkedIn work differently for VCs?

In February I read the whole climate room: 2,228 founders and operators, 17,264 posts. This time, only the VCs. Side by side, the channel works almost the same for both.

February 2026 report cover
the whole room
This report cover
just the VCs
  • The ceiling holds.About 16% of posts pass 100 likes in both reports.
  • The format instinct holds.Images are 56% of posts among founders, 61% among VCs. Video sits near 10% in both.
  • Length wins in both.Long, dense posts travel furthest, against the usual “keep it short” advice.
  • The announcement reflex holds.In both rooms it is the most common post, and a point of view stays the rarest and strongest lane.
What changes
The inventory.The founders' strongest lane is the product update. For the VCs it is the funding deal. Each announces what they have to announce.